Our sTory
Serving up quality since 2000
Country Ribbon is proud to supply Newfoundlanders & Labradorians with fresh and frozen varieties of quality, made-right-here chicken products.
We’re the province’s only fully integrated chicken producer and processor. That means we’re involved in every stage of the process: we know where our product has been and where it’s going – all the way from farm to plate.
When you choose Country Ribbon, you’re choosing:
High Quality,
Grain-Fed Poultry
Our modern barns host plenty of space, with 24-hour-a-day access to fresh feed and clean water
Clean, Smart Processing
Our processing facility is federally inspected and adheres to the highest safety standards. All Country Ribbon products are air chilled to perfection to ensure the freshest, most delicious results – every time.
Experienced Staff
Quality is always close to home. We employ hundreds of Newfoundlanders and Labradorians at our farms and processing facilities, and our experienced team always goes the extra mile to ensure quality and safety for all our products.
Our Chicken is Now Air Chilled
When it comes to poultry products, temperature control during production and processing is critical. To maintain product safety, the internal temperature of all chicken products must be reduced to 4°C (40°F) within 16 hours of initial harvest to inhibit bacteria growth. Traditionally, this process has been done via water chilling – by immersing the chicken in vats of cool water.
All Country Ribbon products are now processed via air chilling, which uses forced air in a cold room to chill the internal temperature. Air chilling is a more efficient process than water chilling methods – and it comes with all sorts of benefits!
Why air chilled?
Compared to traditional water chilling methods, air chilling offers a superior look, smell, taste, and shelf life for chicken products.
Higher Quality
The natural juices in air chilled chicken aren’t diluted by water, so the meat is moist, tender, and flavourful.
Lower Risk of Cross-Contamination
Water chilling facilities typically chill multiple chickens in the same vat of water – meaning there’s an increased risk of cross-contamination between units. Air chilling eliminates this risk of cross-contamination.
Longer Shelf Life
The air chilling process extends the shelf life by delaying bacteria growth, meaning your cuts will stay fresher longer.
Better Value
When chicken is water chilled, it absorbs upwards of 8 percent its weight in water. That extra weight is reflected in the price tag – so why pay for filler? Air chilling gets you more bang for your buck (so you’re only paying for the good stuff).
Faster Cooking
Without the added bloat of water chilling, your chicken cooks through much faster – speeding up the preparation process and lessening the risk of salmonella.
More Sustainable
Air chilling uses almost 50 times less energy and significantly less water, saving gallons of it per day – meaning the process has both economic and environmental benefits!
We’re Halal-Certified
All Country Ribbon products are certified halal by the Canadian Halal Food Certifying Agency (CHFCA).
About
Chicken Farming
Have questions about chicken farming in Canada? Debunk the myths and get the facts.